ONE WEST END

United by legacy. Empowered by possibility.

The Challenge

Atlanta’s historic West End Mall was being redeveloped into a cultural and entrepreneurial hub. Developers needed a brand that honored history while attracting a new generation of residents, artists, and businesses.

Our Role

TWG supported branding and storytelling for One West End. We built a bold identity rooted in community, culture, and education—then translated it into investor decks, digital platforms, and engagement campaigns.

THE OUTCOME

One West End now carries a brand that reflects its historic roots while signaling modern progress. It is positioned as a regional hub for artists, students, and entrepreneurs, drawing buy-in from both local and global audiences.

ALL PROJECTS

HENRY & SEVENTH