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BELLE | MONT
Community Centric. Crosstown Crafted.
ALL PROJECTS
The Challenge
In Memphis’ historic Crosstown neighborhood, KPS Development Partners set out to create an attainable, small-scale community that honored the area’s character while winning trust from neighbors and appealing to young professionals and families.
Our Role
TWG led Naming + Narrative and Branding + Collateral: we named Belle Mont, built the story around “neighbor-first living,” and delivered a clean visual identity, go-to-market collateral, tenant swag, and community-facing one-pagers that clarified benefits, access, and fit.
THE OUTCOME
Belle Mont now stands as a welcoming, design-forward cottage community—positioned around belonging, walkability, and attainable quality—helping KPS secure stakeholder alignment, accelerate interest from prospective residents, and set a cohesive foundation for phase-by-phase marketing.